Bauer Hockey, Own the Moment

 August 26 2015

Bauer Hockey Opens "Own the Moment" Location in Burlington, First in Nation

By: Rich Hosford

Burlington hockey players now have a new place to get the supplies they need. 


Bauer Hockey opened its first “Own the Moment” location in Burlington earlier this month at the Cross Roads Plaza at 34 Cambridge Street. 


The store is a 20,000 square-foot high end retail store with some unique features. First off, it has a 2,500 square-foot indoor hockey rink. It also has a large inventory with elaborate displays and a performance lab where they will get your equipment ready for use, including sharpening skate blades. 


"Today is a historic day for Bauer Hockey as we open the first-ever ‘Own the Moment’ hockey experience," said Rich Wuerthele, Executive Vice President, Bauer Hockey.  "This state-of-the-art retail experience elevates our brand and provides the ultimate Bauer showcase. Through our extensively-trained Bauer Personal Fit Experts, players of all ages will now have the ability to be properly fit with the same expertise and knowledge of those who work alongside the most elite-level Bauer players."


For the store’s grand opening, Massachusetts natives Jack Eichel of the Buffalo Sabres, Jimmy Hayes of the Boston Bruins and NHL legend Mark Messier were on hand for the celebration, which drew hundreds of hockey fans and players from around the area.  


Bauer Hockey plans to open a total of 8-10 “Own the Moment Hockey Experiences” in the U.S. and Canada.


Indoor skating rink. Courtesy Bauer Hockey



Product Displays. Courtesy Bauer Hockey



Skate sharpening. Courtesy Bauer Hockey



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