May 14 2015

European Fashion Store Coming to Burlington Mall

By: Rich Hosford

A Europe-based clothing and fashion store is slated to open in the Burlington Mall. 

 

The store, Primark, headquartered in Dublin, Ireland, has signed an agreement with Sears Holding Company to open a store in the mall in what is the second floor of the Sears store. The Burlington location will be among only a handful of Primark locations opening in the United States at this time.


"Sears Holdings continues to strategically transform its real estate portfolio by working with leading retailers such as Primark and mall owners," said Jeff Stollenwerck, president of Real Estate for Sears Holdings. "Primark will bring increased customer traffic to each of these malls and dramatically enhance the retail shopping experience as we rationalize our selling space to improve the productivity of our stores." 


Simon Properties, which owns much of the Burlington Mall and the South Shore Plaza, where another Primark is opening as part of an agreement with Sears Holding Company, welcomed the new business. 


"We are pleased to have Primark come to Burlington Mall and South Shore Plaza," said Richard S. Sokolov, President and Chief Operating Officer of Simon Property Group. "Primark should provide an excellent shopping environment which will give our shoppers another great reason to patronize Burlington Mall and South Shore Plaza."

 
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