October 24 2016

European Fast Fashion Retailer Primark to Open Burlington Mall Location


A European fashion retailer is set to open up in the Burlington Mall during the holiday season. 


Primark, a fast fashion retailer out of Ireland, says it will open its newest store in the mall on December 7. It will be located on what was the second floor of Sears. 


Primark opened its first U.S. store a year ago in Boston's Downtown Crossing. 


"Following our flagship opening at Downtown Crossing in Boston, we are excited to expand our footprint in Massachusetts with our newest location in Burlington," Jose Luis Martinez de Larramendi, president of Primark U.S., said in a statement. "This is where we planted our roots when we first made the decision to open in the U.S. and customer feedback has been very positive."


According to the release, the store plans to hire 200 people for permanent positions and an additional 100 for seasonal jobs at the location. 


According to the retailer’s website, Primark offers a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. It opened its first store in Dublin in 1969 under the name Penneys and today operates in over 300 stores in eleven countries across Europe and America.


Visit Primark’s website to learn more about the company and its inventory. 

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